big data technology

AI and Big Data are two of the driving forces behind a number of technological innovations that have shaped today's digital environment and Industry. Both trends have the common objective of getting the most value out of the huge amount of data generated today. Basically, the term Big Data refers to the storage and processing of huge, complex, and high-velocity datasets with great potential to be extracted and organized to provide useful information for organizations and companies. While AI consists of a combination of algorithms with the objective to create machines that mimic the functions of humans. In this article, we will see what is meant by Big Data and how AI is used for Big Data analysis.


What is Big Data Technology?

Basically, Big Data technology the term Big Data refers huge, complicated and high velocity datasets. In other term it means the storage and processing of massive, complex, and high-velocity data with great potential to be extracted and organized to provide useful information for organizations and companies. Big Data is the fuel that powers the expansion of AI's decision-making. Big Data analytics is the use of approaches and technologies, like AI and machine learning, to combine and investigate massive datasets with the purpose of recognizing patterns and developing actionable insights. Big Data technology helps you make faster, more reasonable, data-driven decisions that can boost efficiency, income, and profits. Big Data works as an input that receives a massive amount of data. Then this data needs to be processed, standardized, and analyzed by AI in order to become useful for information and insights.

What is Big Data Technology?

How AI is Used in Big Data?

Now it is possible, with the help of internet to provide a level of factual information about customer habits, likes and dislikes, activities, and personal selections that was unimaginable a decade ago. A massive data is potentially added to the Big Data pool, by social media accounts and online profiles, online earning platforms, social activity, product reviews, ranked interests, "liked" and conveyed content, awards apps and programs, and CRM systems.

Collecting & Managing consumer details

AI is used in Big Data technology for collecting customer information. One of AI's greatest support is its learning ability. Its ability to identify data trends is only useful if it can adapt to changes and modifications in those trends. Through identifying outliers in the Big Data, AI helps to learn what pieces of customer feedback are regarded significant and can adjust as effective. AI expertly works with data analytics is the primary reason why AI and Big Data technology are now seemingly inseparable. AI machine learning and deep learning algorithm are pulling from every Big Data input and using those inputs to develop new directions for future business analytics. However, problems arise, when the data being used is not high-quality data.

Marketing & Business analytics

It is indicated by the most recent research that a combination of AI and Big Data can done automatically nearly 80% of all physical work, 70% of data processing work, and 64% of data collection tasks. This recommends that the two concepts have the potential to tremendously affect the workplace, as well as contribute in marketing and business endeavors. AI is used to identify data types, and determinate knowledge using natural language processing. It can find possible connections among datasets and accelerate data preparation tasks automatically. AI can understand common human error patterns, detecting and fixing potential faults in information. And it can learn by watching how the customer interacts with an analytics program, occurring unexpected insights from Big Data fast.

AI & Big Data Synergy in Technology Innovation.

AI linked with Big Data in terms of research and technological innovation for each field. AI theories and methods are used in Big Data technology uses and AI depends on large volumes of data and the supporting Big Data analytics technology to improve and evolve decision making capabilities.


Big Data analytics technology and AI has a synergistic relationship. AI needs a huge scale of data to learn and improve decision-making processes and Big Data analytics technology leverages AI for better data analysis. With Big Data powered by AI analytics, you can empower your users with the intuitive tools and robust technologies. AI can help users in all phases of the Big Data technology, or the processes including the aggregation, storage, and retrieval of diverse types of datasets from various sources. AI is used in Big Data analytics technology, to analysis and manage data, pattern management, context management, decision management, action management, marketing & business analytics.


How is AI used in Big Data technology?

AI in Big Data analytics technology makes data analytics easier by automating and enhancing data preparation, data visualization, predictive modeling, and other complicated analytical tasks. AI in Big Data technology helps customers work with, manipulate, and surface actionable insights quickly from large, complex high velocity datasets. AI alerts users to anomalies patterns in data, actively watching events and identifying potential hazards from system logs.

How companies can improve business performance by Big Data and AI technology?

Companies can improve business performance by anticipating and capitalizing on emerging industry and market trends. With the help of Big Data and AI they can analyze consumer behavior and automate customer segmentation. By personalizing and optimizing the performance of digital marketing drives with Big Data and AI technology.

If you want to know more about AI, you can also read: Top 15 AI Photo Colorizers to Colorize Black and White Photos 2022

Mia Woods
Senior Editor

Mia Woods is a senior editor and guest writer at TopTen.AI, specializing in news, topical, and popular science articles. With a strong passion for these subjects, Mia has conducted extensive research over the years. And Mia has achieved impressive results in these areas and has worked with top media organizations to provide them with high-quality articles. As an important member of TopTen.AI, Mia strives to deliver accurate, real-time, objective information and provide insight through her passionate articles. So that readers can fully understand the latest news developments and scientific progress, broaden their horizons, and deepen their understanding of all aspects of the world.